O2 SmartUp | OLIVER

O2 SmartUp

Stop sitting on the couch and start doing something.

715 project submissions

104 realised projects

136 646 youtube views

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With campaigns for foundations you usually operate on a low budget with high expectations. That’s why we chose YouTube as our prime medium. We paired with two of the most influential YouTubers in the Czech Republic and shot 2 spots with a bored couple. We wanted to stand out from the classic motivational videos and make calm, clever spots that our target group identifies with

Jiří Chorouš, Senior Art Director - Oliver Central Europe

SmartUp campaign for the O2 Foundation appeals to the most difficult target group, young people between 16 and 26 years old. OLIVER came up with an unorthodox concept that challenges them to stop sitting on the couch and start doing something.

Dagmar Mikšíková
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