O2 campaign for prepaid calls
Do I call or do I not to call? People with prepaid cards are facing money-based choices. That’s why O2 came up with a new product where you pay by the day, not by the minute. We dubbed the old world of prepaid card as a horror house. An old, dusty and grotesque place where you were the prisoner of your own mobile phone. But, these times are over now.
All you can call – O2 gave all users of prepaid cards unlimited calls every day for one single payment. OLIVER made a campaign where they showed that users are now free of prepaid horrors.
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