O2 - Datacharging | OLIVER

O2 – Datacharging

We’re canceling commitments to all operators

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This campaign is a nice example of the kind of job where a good product, strong strategy, genuine creativity and quality execution all come together. The product itself (giving the customers money to cover the contractual penalty from their previous operator) is a strong message but it’s the strategical shift to canceling the commitments to all operators is what really makes this campaign stand out.

Igor Tóth - Marketing Director, O2 Slovakia

Since launching the buyout campaign with updated tariffs, the requests for them raised by 400%. Overall port in requests increased by 1/3 and we can also see a positive impact on churn. Actually, we are happy with more than 50% share of higher value tariffs on GAs.

Milan Semelak
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