O2 - Buyouts | OLIVER

O2 – Buyouts

Extra data for free

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Data Mai, as we internally called him, had the job of not blending in all the “summer sun” ad clutter that swarmed the screens from May to September, while communicating that Extra data are flowing everywhere. Data Mai successfully landed not only on TV and online, but also physically at the spots where the customers could recharge their data. To be honest, there was no chance for the blue-bearded master to go unnoticed in the first place.

Igor Tóth – Marketing Director, O2 Slovakia

The Extra data campaign reached our target group in line with the business case, because more than 20% of the target customers responded. We are continuing to work with them via direct campaigns and the first results are promising.


Ondřej Klíma
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